There are several times a customer should figuratively raise their hand and say, I’m in or Tell me more. When you understand the conversion points in your store, you are looking for each of those raised hands which lets you know they are proceeding along the way to...
If you were to check into a hotel with a big sign outside boasting a luxurious, heated pool, you'd probably be pretty confused to see strict "Do Not Swim in Pool" signage hanging inside the lobby. Similarly, when shoppers enter your retail store, they shouldn't feel...
According to Trello, a recent survey conducted for the 2018 State of Workplace Empathy reported that 96% of respondents rated empathy as an important quality for companies to demonstrate. Sadly, 92% of employees believe that empathy remains undervalued at their...
Remember the 1992 Dream Team? Referred to as the "greatest sports team ever assembled," this Olympic basketball team went on to win the gold medal against Croatia. To achieve it, they had to collaborate as a team—something they weren't able to pull off at first. In...
Sustainability in retail is a key focus across most stores today, not to mention a core concern for consumers. Its place as a primary topic of discussion also means that we have a greater understanding of how our actions can best serve our ecosystem. That’s not to say...
You're officially the most knowledgeable salesperson on your team because you understand selling value. So how come the new guy whose only been with your company for five months is outselling you right and left? Perhaps closing the sale isn't his main mission....