Are You Regularly Thanking Your Customers?

by | Jul 13, 2022

Did you know that at least 60% of customers stop dealing with a company that they feel is indifferent toward them?

In a world where consumers have more shopping options than ever before, there is zero margin for complacency when it comes to cultivating a loyal customer base.

You can strengthen long-lasting relationships with your customers by regularly expressing your gratitude and thanking your customers. Sending out hand-written thank you notes is a simple way to make your patrons feel appreciated and nurture their loyalty to your business. As an added bonus, showing gratitude encourages your best customers to sing your praises to others, points out Small Business Trends.

Not sure how to compose a thank you letter? Here are a few examples you can use:

Customer Sample Thank You Letter #1

Your thank you letters will be even more appreciated by customers if they offer a reward. You could, for example, offer a discount voucher or coupon, incentivizing customers to purchase from you again.

You might try something like:

Dear ,

would like to say thank you for being a loyal customer. It has been a pleasure serving you and providing you with . We hope that we can have the pleasure of serving you for many more years to come!

is committed to providing our customers with only the highest quality of delivered through unbeatable customer service.

As proof of our appreciation for your loyalty, we would like to give you a 20% coupon to use toward your next purchase with us.

Again, thank you for your ongoing business. We look forward to serving you again soon.

Best regards,


Customer Sample Thank You Letter #2

Holidays or other special occasions—like birthdays—are a perfect time for thanking your customers and showing how grateful you are for their business by sending them your best wishes. Don’t forget to encourage them to keep shopping with you to keep your business top of mind.

Your letter might say something like this:

Dear ,

As we near the Holiday Season, would like to say thank you for the loyalty you have shown to us over the last 12 months.

Your continued business is very much appreciated and we’re so grateful for your support. It is people like you that have helped our business get where it is today and we value our relationship with you.

We wish you a Wonderful Christmas and a Happy New Year and look forward to serving you in .

Kind regards,


Customer Sample Thank You Letter #3

Despite the prolific growth of digital forms of communication, people still yearn for personal, face-to-face interaction. That’s why it’s important to thank your customers who have taken the time and effort to visit your business.

You could try something like this for your customer visitation thank you letter:

Dear ,

would like to thank you for taking the time to visit us on . It was a pleasure getting to know you better and assist you with your needs.

We hope you enjoyed your visit as much as we did.

We look forward to your next visit. In the meantime, if you have any questions at all, please don’t hesitate to contact us.

Many thanks,



Customers who are committed to your brand want to feel like you care about them as individuals. “This is one of the biggest contributing factors to a customer choosing to shop with another brand,” says

Believe it or not, most customers don’t choose competitors based on prices and products. Rather, they stick with companies who make them feel valued. They don’t want to feel like they’re in a one-way relationship in which they’re always giving you their money and you’re always taking it without showing any appreciation.

By thanking your customers and sending out hand-written thank you notes, you’ll make them feel valued and simultaneously nurture their loyalty to your business.


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